Kovo Trainer vs TrueCoach
Kovo Trainer and TrueCoach both let you build programs and track your clients. Here's how they compare on price, the app your clients use and what's included, so you can pick the right one.
No credit card required
Pick Kovo Trainer if
- You want to pay less: $25 a month for 10 clients against $69.98
- You want a 30-day trial, not 14 days
- You want Kovo to pick each client's weights when you leave them empty
- Your clients would enjoy an app that plays like a game
Where Kovo Trainer gives ground
- You want to take payments in the same tool. Kovo Trainer doesn't take payments. TrueCoach includes them on every plan, in the US, UK, Canada and Australia.
- You want chat with your clients. Kovo Trainer has no chat. TrueCoach has it, with photos, video and GIFs.
- You track calories and macros. Kovo Trainer has no food tracking. TrueCoach sets calorie and macro goals through MyFitnessPal.
- You want a trainer phone app. Kovo Trainer works in your phone's browser instead. TrueCoach has an app for trainers.
Kovo Trainer and TrueCoach at a glance
| Compared | Kovo Trainer | TrueCoach |
|---|---|---|
| Price a month, paid monthly | ||
| 10 clients | $25 a month | $69.98 a month (Standard) |
| 25 clients | $50 a month | $164.98 a month (Pro) |
| 50 clients | $90 a month | $164.98 a month (Pro) |
| 100 clients | $160 a month | Price on request |
| Price | ||
| Free trial | 30 days, no card | 14 days, no card |
| Free plan | No | No |
| Pay for a year | Monthly only | About 12% to 17% off |
| Extras that cost more | None. Every plan has every feature | None listed. Wearables and branding need Standard or Pro |
| For your clients | ||
| App your clients use | Kovo, free on iOS and Android | TrueCoach, free on iOS and Android |
| What clients pay | Nothing. They also get Kovo PRO free | Nothing |
| App Store rating | 5.0 from 121 ratings | 4.9 from 35,672 ratings |
| Training | ||
| Program and workout builder | Yes. Leave a weight empty and Kovo picks it for each client | Yes |
| Exercise library | 1,756 exercises with pictures, plus your own with a GIF | Exercises with video, plus your own videos or YouTube and Vimeo links |
| Progress photos and body measurements | Yes, with Strength Rank for each exercise and muscle | Yes |
| Talking to clients and running your business | ||
| Chat | No. Most trainers text their clients | Yes, with photos, video and GIFs |
| Video calls | No | Not listed |
| Meal and macro tracking | No | Calorie and macro goals through MyFitnessPal |
| Habits and check-in forms | No | Habits yes. Check-in forms not listed |
| Take payments from clients | No | Included, with Stripe, in the US, UK, Canada and Australia |
| Your own branded app | No | Your logo, colors and web address on Standard and Pro. Not a separate store app |
| Several trainers | Teams of up to 50 trainers, on one plan | Team accounts, billed on all your clients |
| Trainer phone app | No. Kovo Trainer works in your phone's browser | Yes |
TrueCoach facts are from TrueCoach pricing, TrueCoach payments and TrueCoach on the App Store, checked October 18, 2026. Prices change, so check their site before you decide. See something wrong? Email contact@kovofitness.com and we'll fix it.
| Clients | Kovo Trainer | TrueCoach |
|---|---|---|
| 10 | $25 | $69.98 |
| 25 | $50 | $164.98 |
| 50 | $90 | $164.98 |
| 100 | $160 | Quote |
| 200 | $250 | Quote |
| 500 | $550 | Quote |
Monthly prices in US dollars for the plan that fits that many clients, before any add-ons. Above 50 clients, TrueCoach uses special pricing you ask them for.
Price
Kovo Trainer costs less at every size with a public price
At 10 clients, Kovo Trainer is $25 a month and TrueCoach Standard is $69.98. At 25 clients it's $50 against $164.98, because TrueCoach Standard stops at 20. At 50 clients it's $90 against $164.98. Above 50, TrueCoach gives a price when you ask.
TrueCoach takes about 12% to 17% off when you pay for a year. Kovo Trainer is monthly only, and its trial is 30 days against TrueCoach's 14.
The app your clients use
Kovo gives your clients a reason to open the app between sessions
In Kovo, your program becomes your client's plan. Every set earns XP, each of 13 muscles has its own Level, and a Strength Rank from Bronze to Champion shows how strong they are. Your clients get Kovo PRO free while you train them.
The TrueCoach app is rated 4.9 from 35,672 ratings on the App Store. Kovo's is 5.0 from 121.
Programs
In Kovo Trainer, empty weights get picked for each client
Leave a weight empty and Kovo picks one for each client from their own workouts, then adds weight as they get stronger. Each client gets their own copy of your program, and tags show who has an old version and who has a copy you changed for them.
TrueCoach lets you add your own exercise videos or link YouTube and Vimeo. Kovo Trainer takes a GIF for each of your own exercises.
Not in Kovo Trainer
- Chat or video calls
- Meal plans, habits or check-in forms
- Taking payments from clients
- A branded app or a trainer phone app
Most trainers text their clients and bill them the way they already do.
Talking to clients and getting paid
Kovo Trainer gives ground on chat and payments
Kovo Trainer has no chat and doesn't take payments. Most trainers already text their clients, and your notes show on each day and each exercise in the Kovo app.
If you want chat and payments in the same tool, TrueCoach has both.
Moving from TrueCoach to Kovo Trainer
- There's no one-click import yet. Email us at contact@kovofitness.com and we'll help you move your clients and programs.
- Invite each client with your link, your QR code or an email. They accept with the account they use in Kovo.
- Your clients can bring their own workout history from Strong, Hevy, Liftoff or Fitbod. How moving over works
Kovo Trainer vs TrueCoach: questions
Is Kovo Trainer cheaper than TrueCoach?
Yes, up to 50 clients, where TrueCoach stops listing prices: Kovo Trainer is $25 a month for 10 clients against $69.98 on TrueCoach, and $90 for 50 clients against $164.98, paid monthly. TrueCoach takes about 12% to 17% off when you pay for a year.
Does Kovo Trainer take payments like TrueCoach?
No. Kovo Trainer doesn't take payments from your clients, so you keep the payment tool you use now.
How long is the free trial?
Kovo Trainer's trial is 30 days, with every feature and no card. TrueCoach's is 14 days.
Can I move my clients from TrueCoach to Kovo Trainer?
Not in one click yet. Email us at contact@kovofitness.com and we'll help you move your clients and programs. Then invite each client with your link, your QR code or an email.
See Kovo Trainer up close
- Build a workout program once. Assign it to every client.Routines in order for the weeks you pick. Assign a program to many clients at once, each with their own copy.See the feature
- See every client's progress, set by setEvery workout next to the plan, stats for each exercise, Strength Rank, body measurements and progress photos.See the feature
- The app your clients train inYour clients follow your program in Kovo, free on iOS and Android, with Kovo PRO free while you train them.See the feature